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ADR Motorsports Tee
From the blog
Atelier De La Route is thrilled to feature Andrew Hawkins, a passionate car enthusiast whose journey embodies the philosophy of ADR. We spoke with Andrew to learn about his love for cars, his current pride and joy—a 2012 Porsche 911—and how his personal journey aligns with ADR’s values.
Feature Spotlight: Bysim Parker and His 2007 Porsche 911 Turbo
At Atelier De La Route (ADR), we celebrate the journey of self-improvement, both on the road and in life. For our first feature, we had the pleasure of speaking with Bysim Parker, the founder of ADR, about his passion for cars, his journey in the car community, and how ADR resonates with his life philosophy. Central to his story is his stunning 2007 Porsche 911 Turbo in Speed Yellow—a car that embodies his dedication to progression.
Atelier De La Route is thrilled to feature Andrew Hawkins, a passionate car enthusiast whose journey embodies the philosophy of ADR. We spoke with Andrew to learn about his love for cars, his current pride and joy—a 2012 Porsche 911—and how his personal journey aligns with ADR’s values.
Feature Spotlight: Bysim Parker and His 2007 Porsche 911 Turbo
At Atelier De La Route (ADR), we celebrate the journey of self-improvement, both on the road and in life. For our first feature, we had the pleasure of speaking with Bysim Parker, the founder of ADR, about his passion for cars, his journey in the car community, and how ADR resonates with his life philosophy. Central to his story is his stunning 2007 Porsche 911 Turbo in Speed Yellow—a car that embodies his dedication to progression.
About Us
"Atelier De La Route" (ADR)—meaning "workshop of the road"—is more than a name; it’s a philosophy. It captures the spirit of the journey—both literal and personal—that each of us undertakes in pursuit of growth, self-expression, and mastery. Rooted in the culture of car enthusiasts who treat their vehicles as art forms and reflections of their identity, ADR extends this mindset into every aspect of life.
Just as a well-tuned machine reflects patience, precision, and pride, so too does ADR's vision: the belief that every detail matters and that refinement is a lifelong process. The road becomes a metaphor for evolution—for the countless miles we travel to become better, sharper, more complete versions of ourselves.
Through carefully crafted apparel, ADR blends style with substance. Each piece is designed not just to be worn, but to represent a mindset—one of resilience, creativity, and unrelenting pursuit of excellence. Whether you're in the garage, on the streets, or carving out your path in the world, ADR stands for those who value hard work, authenticity, and the transformation of the ordinary into something extraordinary.
It is, at its core, a brand for those who don’t just take the road—they make it their own.